CK65 Message Targeting Plan for Press Release and Comms

Objectives

  • Awareness of the CK65
  • Position product as best-in-class for the warehouse because of Mobility Edge, Android R and unmatched drop spec – better than Zebra MC3300 and MC9300
  • Attract CK3x customers who can use their accessories with the CK65 because it is backward compatible
  • Attract Windows users for whom the CK65 represents the best choice to use to migrate from Windows to Android

Audiences – all warehouse/DC operators

Overarching messages:

  • The CK65 is a rugged, powerful computer that streamlines and error-proofs warehouse and DC work for two full shifts without a battery change
  • Based on the Mobility Edge Platform, the CK65 offers accelerated deployments, optimized business performance, long lifecycles and strengthened security, and is the only one that guarantees support through Android R
  • The CK65 is a modern take on a classic warehouse form factor, offering the best ruggedness available, optimized user interface and exceptional performance
Audience Additional Messages  
Operators of new facilities requiring new hardware See above  
Operators of with MC3200 or MC92xx estates requiring refresh ·   The CK65 guarantees compatibility all the way to Android R. Zebra does not (Zebra only goes to Q)

·   The CK65 is more rugged than both Zebra MC3300 and MC9300, with a higher drop spec than both and better tumble spec than the MC3300

·         Not limited to Windows to Android
Operators of with CK3x estates requiring refresh The CK65 is completely backward compatible with CK3x accessories and batteries, but offers a modernized design that enhances performance and usability, including an improved keyboard, vivid, high-resolution touchscreen, pre-licensed SmartTE and longer battery life ·         Not limited to Windows to Android
Operators of with other HON Windows estates requiring refresh The CK65 is the best-in-class Android solution for the warehouse, and represents the best way to transition from Windows to Android, thanks to its large, high-res, touch-friendly screen, pre-licensed SmartTE and powerful processor ·         This one is specific to Windows to Android

Key Specs in red:

Display 4.0” (480×800) OB Gorilla Glass 5
Drop & Tumble 2.4 m (8 ft) to concrete across temp per MIL-STD 810G

2,000 1.0 m (3.3 ft) tumbles per IEC 60068-2-32 specification

Wireless WLAN –802.11 a/b/g/n/ac/d/h/e/i/k/r/w,

Wi-Fi 2×2 MIMO,

WPAN – BT Dual 5.0 BLE, NFC

Battery 7000 mAh, 28 hour life (3 shifts)