FREE WEBINAR: Best Practices in Channel Intelligence
September 21 @ Noon ET
Duration: 45 min
Leveraging channel intelligence helps businesses identify opportunities for improvement, optimize product distribution, tailor marketing strategies, and develop stronger relationships with their channel partners.
Join ISEA’s Cam Mackey and Steve Hernan, Senior Market Intelligence Analyst at Exact Sciences, for a chat about how this data-driven approach helps companies make strategic decisions based on real-world insights, enabling them to stay competitive in their market and better serve their customers’ needs.
KEY POINTS COVERED:
- Types of Channel Intelligence;
- Lessons Learned Creating Channel Intelligence Processes;
- Educating Your Manufacturing Salesforce;
- Building Trust with Your Channel Partners; and
- Distributor Advisory Councils.
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