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LEEA Sets Date for #GLAD2024, Updates Logo

The fifth Global Lifting Awareness Day — #GLAD2024 — will take place on Thursday July 18, represented by a new logo.

Powered by the Lifting Equipment Engineers Association (LEEA) and supporting organisations, it is now a widely celebrated day where manufacturers, suppliers, and end users are among those that share material that promotes safe and high quality load lifting. Social media posts, videos, articles, and in-person activity will again be bound together by the hashtag, #GLAD2024.

The new logo captures this evolution, moving away from the previous version that centred on a hook, towards a graphic that focusses more on the title of the awareness event. The text is built around the gantry element of so many cranes and lifting technologies — instantly recognisable to industry representatives with the means to promote the sector. LEEA has consciously pivoted, putting the main focus on GLAD rather than a particular component or piece of equipment, reiterating that #GLAD2024 is for everyone.

As with previous years, LEEA is encouraging its members, end users, and everyone in between, to contribute by using the graphic and hashtag to celebrate their involvement with the industry and promote it as an interesting place to work, with skills and employment as suggested focal points of outreach efforts. It is a membership that understands the value of continually raising standards, with #GLAD2024 serving as a platform from which to convince a wider community to train and develop their staff, while signposting pathways into lifting.

Industry representatives are again invited to share their content so LEEA can add it to the website — — where information about apprenticeships, military recruitment, diversity, sustainability, and technology has been posted during previous years.

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