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New Raze Heavy-Duty Electric Chain Hoist

A new heavy-duty electric chain hoist, available in a range of capacities from 1/8 to 5 tons, is being offered to North America immediately via premier online distributor

Raze is built specifically for production environments and has been launched as a competitor to other high-end hoists on the market, but is expected to offer economical and operational benefits to anyone looking for a durable, high-performance lifting product., a distributor of cranes, winches, pallet trucks, chain hoists, and many other types of lifting equipment, is the first vendor to offer Raze to the U.S., Canada and Mexico.

Collin Caudle, senior director of sales at, said: “Everything about the Raze concept aligns the product with our dealer platform. We can offer the highest quality products at the lowest prices and this latest hoist to hit the market is the hoisting embodiment of that ethos. Look at the specs and features in comparison to more established products out there and industry will note an opportunity, simply, to get more for less. It was a no-brainer to sign a distributorship agreement with Raze representatives and we’re anticipating a feverish response to its availability.”

Raze, which is being presented as a standalone product of a new brand, offers a continuous duty motor, double braking and overload protection. Like other top-of-line products, it is designed to run around the clock. Notably, a corrosion resistant galvanized chain and waterproof pendant control make it suitable for outdoor use. Caudle reported that has invested in high levels of inventory and has put the product at the forefront of its free quick ship program. Same-day delivery is available in most cases and the hoists can be re-chained for longer lifts as required.

Julian Zamarripa, product specialist at, said: “We want to help you find what you are looking for at a competitive price and without hassle. In Raze, we’re talking about a high-end product available at, say, the cost of a mid-range hoist from one of the brands that users might have more immediately reached for—perhaps until now. Overheat, overload and phase protection are features that we’ll look to highlight to our customer base for instance.”

Raze is available in 1/8, 1/4, 1/2, 1, 2, 3 and 5 ton capacities, single-speed, 230 or 460V three-phase operation. Hook and lug mount push and motorized trolleys are also in stock. A one-year warranty is included as standard but customers have the option of extending it for a second year at the point of purchase. Raze is initially only available via but Caudle acknowledged that exclusivity is only likely to remain in place while additional dealers are sought.

Jimmy Russell, sales director, Mexico, Central and South America at, emphasized that dealer interest is very strong. He said: “The market south of the border faces delivery and customer service challenges from competing brands. Our greatest objective is to be the most reliable source for these companies—and to solve these issues for them.”

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