SW Safety Goes Live with New Website

SW Safety announced that they have pressed command-S for the final time and gone live with the new www.swsafety.com website. The new site, reportedly designed from the ground-up, is one of the final steps of implementing the company’s brand refresh that was enthusiastically received at the NSC Show last year.

“We are very excited to see how our brand refresh has come to life on the new website,” said Belle Chou, CEO. “For so long we have been focused on our manufacturing excellence, technologies and customers. It is rewarding to step back now and show the world the results of the hard work our people have done over the years.”

In addition to implementing the new SW branding, the website features:

• All new content that clearly tells the SW story and perspective on hand protection;
• Easy to use product pages with clear features and end user focused benefits; and
• SW technologies explained in straightforward language with links to specific products.

“We did our best to streamline the site while still trying to educate about our products,” said Laura Proctor, SW vice president of marketing. “Products in the personal safety space can get complex to market. We challenged ourselves to break down the information to the elements that would truly benefit our customers and answer their most pressing questions.”

“The new website just went live, and we are now looking at it as the solid foundation for us to continually enhance our digital presence and inform our audiences across multiple sectors,” said Bob Gaither, chief commercial officer.

For more information, visit www.SWSafety.com.