Airgas Launches New Company Theme Line, “Fill Your Potential.™”

Through the launch of its new campaign embodied in the theme line “Fill Your Potential.™”, Airgas plans to enhance its brand, inspire customers and associates, attract new customers and build brand loyalty. The phrase captures Airgas’ unique promise and is empowered by the voices of both customers and Airgas associates. The claim aims to emphasize how Airgas, through its employees, is striving to accompany its customers on delivering their full potential may it be through gases, welding or safety products they use.

Launched internally first to associates in March, the external launch taking place throughout 2022 includes a variety of new corporate and marketing collateral such as a video, truck branding, facility materials, promotional items and the company website.

As Airgas, an Air Liquide company, embarks on the launch of the new Air Liquide ADVANCE strategic plan, the company is more innovative, adaptable and focused than ever on the potential it enables to customers through the gases, supplies and expertise it delivers.

For more information, visit https://www.airgas.com.