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ATSSA Unveils Two New Logos

The American Traffic Safety Services Association (ATSSA) unveiled a modernized logo that emphasizes the Association’s focus on advancing roadway safety.

The bolder colors and focus on navy provide the perfect complement for the orange traffic cone set within the initial A in ATSSA. Insertion of this simple, well-known image conveys an instant connection to work zones and roadway safety infrastructure.

The new logo retains the phrase that declares the bedrock truth that “Safer Roads Save Lives.” ATSSA added that message to the logo it unveiled 25 years ago, which featured a curving roadway and the color teal.

ATSSA also unveils a new logo for the American Traffic Safety Services Foundation, the charitable arm of the association.

Bringing the ATSS Foundation image into alignment with the ATSSA logo provides a visual connection between the two while maintaining a separation through the Foundation’s unique color scheme, which is built around burgundy.

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