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Caldwell Hires Berman, Schroeder Returns

Rockford, Illinois-based The Caldwell Group Inc. has made two significant appointments in Teddy Berman and Jay Schroeder.

Berman, regional sales manager, joins Caldwell as its first ever hire as a direct employee in a territory; until now, the company has worked via sales agents. Schroeder, western sales manager, returns to a business he left last March, with a focus on Caldwell’s RUD line of material handling and lifting devices.

Berman brings over 10 years of sales and business development experience from leading companies such as Konecranes America. He will work primarily from his home office in South Carolina with frequent travel to customers. He will be spread across Caldwell, J.C. Renfroe, and RUD brands, and will cover the Carolinas, Georgia, and Tennessee.

Schroeder will be laser-focused on the RUD line, further raising the U.S. profile of a range of rigging products that is already considered best-in-class in Europe and elsewhere in the world. Caldwell already partners with the RUD Group to unite their sales and marketing activities in North America for RUD material handling and lifting devices within a common organization. The RUD portfolio includes slings and lifting points for the most complex tasks for integration into almost any application.

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