Caldwell Names RUD Regional Sales Manager

The Caldwell Group Inc. has named Brian Sochocki regional RUD sales manager.

Caldwell partners with the RUD Group to unite sales and marketing activities in North America for RUD material handling and lifting devices within a common organization. The RUD portfolio includes slings, hoist rings, and lifting points for the most complex tasks for integration into almost any application.

Sochocki will be primarily focused on the RUD line, further raising the U.S. profile of a range of rigging products that is already considered best-in-class in Europe and elsewhere in the world. However, the role also covers Caldwell and Renfroe products.

Sochocki, of Indianapolis, Indiana, joins from Bishop Lifting, where he held a number of positions, most latterly outside sales for central Indiana. Prior to that, he spent over 12 years in lifting and rigging equipment manufacturing. With the exception of Wisconsin and Illinois, he will cover everywhere east of the Mississippi River, including Canada.

Sochocki joins a sales team increasingly being positioned close to the point of use. Teddy Berman was recently named the company’s first ever hire as a direct employee in a territory; until then, it had worked via sales agents. Jay Schroeder and Steve Mueller also represent the high-quality, Germany-manufactured RUD product line.

A history enthusiast, Sochocki has a busy family life with a wife and children; and enjoys fitness, sports, music, movies, and travel. He can be contacted at bsochocki@caldwellinc.com.