Carhartt and Luke Grimes Team Up to Champion Hardworking People

New creative tells untold story of Luke Grimes’ blue collar roots and humble beginnings

Everyone has pursuits that are worth the grind, and since 1889, Carhartt has empowered hardworking people to get the job done with durable gear to create their own legacies. Writing the next chapter of its “History In The Making” campaign, Carhartt, America’s premium workwear brand, has partnered with actor and rising musician, Luke Grimes, to champion those building their futures through relentless hard work.

This mission comes to life in the form of a five-minute short film, titled “Setting the Stage,” that shares the untold story of how Luke Grimes’ experience working in the skilled trades helped create a legacy within the TV, film and now music industries.

Grimes is no stranger to seeing through a personal passion and legacy from the ground up. Using the work ethic instilled in him as a concrete worker in the Midwest, Luke’s humble beginnings have led to forging successful careers in both acting, including a leading role in America’s top rated show, and country music, with a self-titled debut country album, ‘Luke Grimes,’ while maintaining a deep appreciation for the trade workers who make his dream a reality.

Throughout the year, Carhartt will evolve the creative to share unique glimpses into Luke’s life and showcase how Carhartt is helping him forge a legacy across various passions, stages and environments. With the appropriate Carhartt gear for any situation – from onstage performances to outdoor activities – the brand will help him leave his mark no matter what he faces.

Together, Carhartt and Luke will continue to celebrate and connect with hardworking people in the months ahead. Check back to Carhartt.com/Luke-Grimes to discover all the ways Carhartt and Luke are championing hard workers and spotlighting fulfilling careers in the skilled trades.