CK65 Message Targeting Plan for Press Release and Comms
Objectives
- Awareness of the CK65
- Position product as best-in-class for the warehouse because of Mobility Edge, Android R and unmatched drop spec – better than Zebra MC3300 and MC9300
- Attract CK3x customers who can use their accessories with the CK65 because it is backward compatible
- Attract Windows users for whom the CK65 represents the best choice to use to migrate from Windows to Android
Audiences – all warehouse/DC operators
Overarching messages:
- The CK65 is a rugged, powerful computer that streamlines and error-proofs warehouse and DC work for two full shifts without a battery change
- Based on the Mobility Edge Platform, the CK65 offers accelerated deployments, optimized business performance, long lifecycles and strengthened security, and is the only one that guarantees support through Android R
- The CK65 is a modern take on a classic warehouse form factor, offering the best ruggedness available, optimized user interface and exceptional performance
| Audience | Additional Messages | |
| Operators of new facilities requiring new hardware | See above | |
| Operators of with MC3200 or MC92xx estates requiring refresh | · The CK65 guarantees compatibility all the way to Android R. Zebra does not (Zebra only goes to Q)
· The CK65 is more rugged than both Zebra MC3300 and MC9300, with a higher drop spec than both and better tumble spec than the MC3300 |
· Not limited to Windows to Android |
| Operators of with CK3x estates requiring refresh | The CK65 is completely backward compatible with CK3x accessories and batteries, but offers a modernized design that enhances performance and usability, including an improved keyboard, vivid, high-resolution touchscreen, pre-licensed SmartTE and longer battery life | · Not limited to Windows to Android |
| Operators of with other HON Windows estates requiring refresh | The CK65 is the best-in-class Android solution for the warehouse, and represents the best way to transition from Windows to Android, thanks to its large, high-res, touch-friendly screen, pre-licensed SmartTE and powerful processor | · This one is specific to Windows to Android |
Key Specs in red:
| Display | 4.0” (480×800) OB Gorilla Glass 5 |
| Drop & Tumble | 2.4 m (8 ft) to concrete across temp per MIL-STD 810G
2,000 1.0 m (3.3 ft) tumbles per IEC 60068-2-32 specification |
| Wireless | WLAN –802.11 a/b/g/n/ac/d/h/e/i/k/r/w,
Wi-Fi 2×2 MIMO, WPAN – BT Dual 5.0 BLE, NFC |
| Battery | 7000 mAh, 28 hour life (3 shifts) |
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