Managing Director of NOBLELIFT North America Announces Retirement

Loren Swakow, Managing Director of NOBLELIFT North America, has announced his retirement effective January 31st, 2025.

Swakow joined NOBLELIFT in October 2016, tasked with the challenge of bringing an unknown brand into the highly competitive American market. Over the course of eight years, Swakow’s strategic leadership and expertise have led to remarkable success, driving average annual growth of 43 percent.

Swakow’s leadership also played a key role in expanding NOBLELIFT’s footprint into Canada by helping to establish NOBLELIFT Canada.

The succession plan for Swakow’s role has been set, with the announcement of his successor scheduled for January 7th, 2025. Through January, Swakow will collaborate closely with his successor to ensure a smooth handover of responsibilities and to share his insights and guidance.

For more information, visit https://www.nobleliftna.com.