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Nosek to be Associate Speaker in San Diego

The Specialty Tools & Fasteners Distributors Association (STAFDA) has announced Jude Nosek, Vice President-Marketing and New Product Development, for Keson LLC, Aurora, IL, will be STAFDA’s Associate State-of-the-Industry Speaker at the Association’s upcoming October 30 – November 1 San Diego Convention & Trade Show. Nosek will address the General Session audience on Monday, October 31.

For over a decade, he worked in marketing for Anixter, a $10 billion company with 500 inside and 150 outside salespeople. He wrote hundreds of brochures, technical white papers, product sell sheets, and catalogs. During that time, Nosek also worked as a project manager and eventually as an internal creative director designing sales and marketing strategies and support materials executed around the globe.

In Fall 2004, he was asked to assess the marketing needs of Keson, a company founded in 1968 by his grandfather, Roy Nosek. Soon, Jude was working alongside his brother, Aaron and cousin, David. Since that time, Keson has weathered almost 20 years of growing stronger and more relevant to those who need measuring and marking products.

The greatest challenge to date came with the joining of two companies to form Keson LLC and the subsequent introduction of Austrian-based SOLA products and Keson Levels into the North American market. He worked with teams on both sides of the Atlantic to help craft an offering, compose messaging, and launch the next phase of Keson’s evolution, balancing the needs of both brands under one company’s offering.

STAFDA’s Annual Convention & Trade Show is open to members only.

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