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Red Wing for Business Launches Fully Integrated Omnichannel PPE Solution to Provide Unparalleled Consumer Experience

Red Wing Shoe Company is excited to announce the next generation of Red Wing for Business, the industry-leading service platform that seeks to provide service to an increasingly complex industrial sector. By adding the capability for customers to order personal protective equipment (PPE) online, Red Wing for Business is now in a league of its own when it comes to offering the nation’s largest, most comprehensive distribution network. Companies and their crews can now purchase PPE at 1,200+ Red Wing retailers, 170+ mobile stores and now online, 24/7.

This launch is the latest in a series of technology-driven solutions to help safety professionals effectively manage every aspect of their employee safety program. All these solutions are supported by the Red Wing Business Advantage Account which provides real-time digital access to a wide variety of program information, including employee eligibility for PPE subsidies and online tracking of when and where employees make their purchases.

As with everything from Red Wing for Business, customers will have the support and guidance of a trusted partner who understands each businesses’ unique needs, safety requirements and the latest regulations in order to make the best recommendations. Red Wing also offers a wide selection of PPE purpose-built for demanding industries. Companies can choose from more than 350 industry-specific footwear styles, as well as from a portfolio of workwear options that all meet or exceed global safety standards. Red Wing’s unmatched distribution network allows workers to conveniently purchase PPE in-store, on the jobsite, or through an authenticated online experience utilizing a personalized digital voucher.

Red Wing piloted the new online purchase capability with customers in a variety of industries including warehousing, manufacturing, energy and construction. The initial feedback was overwhelmingly positive, with the majority of participants saying that the program was “extremely” or “very well-run.” Additionally, employees who redeemed their digital vouchers online gave the experience high marks.  

The expansion of online solutions is part of a larger Red Wing digital transformation that seeks to both enhance the customer experience and enable internal efficiencies. As part of this transformation, Red Wing also recently announced an AI-driven Ultimate Fit Experience across its 550-plus store retail network to deliver the best fit for worker comfort and safety.

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