Swisslog Partners With Peapod Digital Labs to Deploy Micro-Fulfillment Technology

Peapod Digital Labs, Ahold Delhaize USA’s digital and e-commerce engine, announced it is working with Swisslog to pilot micro-fulfillment technology with The GIANT Company in the Philadelphia market.

Part of what the company refers to as an e-commerce fulfillment center (EFC), the pilot leverages Swisslog’s warehouse automation solutions, including AutoStore technology empowered by Swisslog’s SynQ software, as well as Peapod Digital Labs’ proprietary manual picking capabilities.

The pilot launches as Ahold Delhaize USA companies continue to expand e-commerce fulfillment capabilities as part of readying an omnichannel supply chain and supporting its U.S. brands as it pursues its ambitions of becoming the leading omnichannel grocery retailer in their markets.

For the pilot, Swisslog combined AutoStore with its Swisslog SynQ software platform, which has reportedly grown to have a very robust set of standard features geared specifically to e-grocery fulfillment. Applying the advantages of the AutoStore grid storage density and goods-to-person productivity gains in tandem with Peapod Digital Labs’ picking system creates a flexible solution ideal for streamlining grocery e-commerce order fulfillment.

“As we think about shifting consumer expectations and the future of omnichannel shopping, we know we must have the right infrastructure in place for both pick-up and delivery,” said JJ Fleeman, president and chief ecommerce officer, Peapod Digital Labs. “We’re excited to kick off this pilot with The GIANT Company and Swisslog as we continue to build out ecommerce fulfillment capabilities, including micro-fulfillment, which we believe will be key in supporting continued omnichannel growth.”

Moving storage and fulfillment closer to consumers while maintaining the agility to quickly relocate those functions as market demand shifts or supply chain needs change is an essential characteristic of the supply chain of the future. With Swisslog’s help, companies like Peapod Digital Labs and The GIANT Company are leading the way in showing the value micro-fulfillment technology can bring to e-grocery.

For more information, visit https://www.swisslog.com.