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Toshiba Sales Conference Strikes Gold

Company’s LEAD Beyond Event Educates, Entertains & Inspires 

By winning the hearts and minds of attendees, Toshiba America Business Solutions’ LEAD Beyond client and reseller conference wins the Gold Stevie® Award in The 2024 American Business Awards® for Best Brand Engagement Event.

This Gold Stevie is awarded to events that drive customer engagement to a brand, build great customer relationships and have a strong post-event impact.

The American Business Awards are the premier business awards program in the United States. All organizations operating in the U.S. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.  More than 300 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

Over 800 Toshiba employees, clients, resellers, technology partners and industry media and analysts converged on Bellagio Las Vegas to experience Toshiba’s current and future product innovations while receiving premium content from industry experts throughout the three-day event.

Toshiba America Business Solutions President and Chief Executive Officer Larry White began LEAD Beyond 2023 proceedings by touching on Toshiba’s financial success and record market share. He shared his vision for improving print and digital communications for the login-from-anywhere workplace while affirming Toshiba’s commitment to the local communities where it conducts business.

Toshiba’s product fair, created in conjunction with Exhibitus, Toshiba’s nominating experiential marketing partner, set LEAD Beyond apart while dazzling guests in the process. Far from a traditional product fair, Toshiba’s product and solutions portfolio ‘Moments of Discovery’ activations allowed conferencegoers to use all their senses while interacting with displays to share favorite event moments, vote for top workplace requirements and learn about key statistics relating to print and business workflows.

Beyond receiving premier industry learning and networking opportunities throughout the three-day event, conferencegoers enjoyed a thought-leadership breakfast while gaining expert insights on employee hiring and retention.

LEAD’s first-ever giveback presented another signature conference activity helping raise money for Orangewood Foundation, a nonprofit supporting foster youth. The organization received more than $20,000 with Toshiba matching attendee donations.

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