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Wildeck Unveils New Modern Logo as Part of Company Rebrand

Wildeck, one of the largest U.S. manufacturers of industrial steel work platforms (mezzanines), material lifts, safety guarding and access products is thrilled to announce the launch of its new Wildeck logo as part of the ongoing revolution of its company brand. With many creative sessions, Wildeck has selected a logo that is modern, with key elements that look toward the future.

The mark in the new logo, while resembling a sideways “W,” includes several key abstract elements. The formation of the abstracted shapes points toward progress (Wildeck’s future) while paying homage to the threaded bolt found in its previous logo design. The abstracted shapes are broken down into three layers, symbolizing vertical growth – a common reason for why customers seek Wildeck products. You may even see some of Wildeck’s products represented in this new mark (e.g. a two-level mezzanine, a stair system).

Wildeck’s new logo will begin being phased into new and existing company assets and materials this month and will be fully integrated into the company by the end of 2024.

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